Software2016 – 2019
Instagram (2016 Rebrand)
Caption
May 2016 minimalist black-and-white UI redesign paired with a vibrant flat gradient logo that defined mid-2010s app design.
Historical Impact
Instagram's May 2016 rebrand dropped the iconic brown leather camera icon for a black-and-white flat UI and vibrant gradient logo. The shift signaled Flat 2.0 — minimal chrome with bold brand color as the only ornament.