Design Technique2017 – 2018
Facebook Alegria — Buck Illustration System
Caption
The originating flat-figure system that flooded SaaS marketing within two years.
Historical Impact
Facebook’s Alegria language, built with studio Buck from 2017, set the proportions: elongated limbs, non-literal skin tones, geometric props and weightless motion. Within two years the same grammar appeared across unrelated tech brands — the seed of Corporate Memphis as an industry default.