Website2016 – Present
Balenciaga.com (mid-2010s)
Caption
Luxury fashion wearing anti-luxury markup.
Historical Impact
Using raw type and awkward grids as branding: if the site looks unfinished, the clothes must be expensive.
Luxury fashion wearing anti-luxury markup.
Using raw type and awkward grids as branding: if the site looks unfinished, the clothes must be expensive.