
Website2022 – Present
Diesel × GUCCIMAZE — "MAZE" Campaign Site
Caption
Fashion campaign chrome that borrows acid type and hostile graphic density.
Historical Impact
Diesel’s collaboration with GUCCIMAZE moved acid graphics from portfolio flex into fashion campaign theatre. Distorted wordmarks, metallic finishes and dense poster energy show how the style sells product when hierarchy survives the chaos — the date and the drop still read first.